It is almost time for the 2020 Census, the decennial count of everyone who lives in the United States. Counting everyone in San Mateo County will help ensure our communities receive the funding they need for important programs addressing education, health, development, and transportation. It will also help make sure that everyone is equally represented in our political system. In 2010, the Census Bureau undercounted every racial demographic except for Caucasians and also undercounted other groups such as renters and young children.

Count All Kids in 2020

An estimated 5 percent of kids under the age of five weren’t counted in the 2010 Census. That’s about one million young children, the highest of any age group. 

The 2020 Census is around the corner and we need your help in closing this gap. By acting now, we can ensure that we count all San Mateo County kids and their families in the 2020 Census.

SMCOE Support for the Census

SMCOE is working with the County of San Mateo's Census 2020 Committee and school districts to help inform students and their families about the Census, including its role in our country and county. The following are some of the Census 2020 activities SMCOE will organize and/or support.

  • Organize a contest challenging students in grades K-12 to design a creative way to explain why they count. Students may respond in any number of ways, including a form of visual or performing art such as dance, spoken word, photography, painting etc., or in any way they believe will educate or motivate the school community to participate in the Census. 
  • Provide school districts with collateral, talking points, and content for newsletters, websites, and social media.
  • Help prepare educators to teach special Census-related curriculum, including Census 2020 Count Me In: Taking Informed Action Today and Census 2020 Count Me In: A Historical Perspective.
  • Work with partners to host "Why I Count" Week on school campuses in March or April.
  • Provide training and support to after school program staff who will teach students about the Census and help them them become Census Ambassadors.


Census 2020 in San Mateo County

Counting Young Children in the 2020 Census

Mefula Fairley

Senior Administrator, Board/Superintendent Support and Community Relations

Email: (650) 802-5553